Samantha Soma focuses on designing experiences and systems that help people work better individually, together, and at scale. After completing a Ph.D. focused on conflict resolution and community development, she joined GE to activate their internal UX community. Now a Design Facilitator at GE Digital, she runs customer co-creation and design strategy workouts, helping cross-functional teams understand real world problems and the people that have them, and discovering new ways to use design to solve them. She also manages GE’s User Experience Leadership Program (UXLP), developing GE’s next generation of design leaders. Samantha’s eclectic background has equipped her with a uniquely diverse set of skills, which include mediation, design research, and team-building.