In 2011, dscout founder and CEO Michael Winnick launched a mobile research platform that the world’s largest companies now use for meaningful insight into moments that matter in people's lives.
As dscout’s tools have become a centerpiece for qual+quant exploration by progressive tech companies, retailers and consulting firms, their research and product leaders continuously tap into Michael’s personal passion for making sense of it all.
His subject matter expertise at the intersection of design and digital has afforded him a lead role in reshaping consumer product and technology landscapes within organizations and across industries. He speaks regularly on innovation in the U.S. and abroad.
Prior to leading dScout, Michael served as gravitytank's Managing Partner, steering the innovation consultancy through exponential growth for nearly a decade. He has also led product development efforts at Bay Area start-ups and media companies, including Wired.
Michael is an alum of IIT Institute of Design (ID), received a BA from Stanford University, and has taught graduate level courses on concept definition at ID. He serves as adjunct faculty at Northwestern University’s McCormick School of Engineering and Kellogg School of Management.