Gwen graff uxweek16

Gwendolyn has worked for the Wrigley Company for 18 years; her first 5 years were spent at a subsidiary – where she primarily worked on R&D for kids’ bubblegum. Although always product focused, she has spent a great deal of time in the early development process – ethnography, ideation, focus groups, prototyping, and concept work – using consumer insights to help form new product ideas/concepts into commercial products. She has bachelor degrees in Chemistry and Biology from North Central College in Naperville, IL.