UX strategy lies at the intersection of UX design and business strategy. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It's the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace. Take this workshop to experience a deep dive into the subject matter with both lectures and hands-on exercises.

You will learn:
• Why the empirical practice of user experience strategy is crucial for devising successful online products
• How to validate a real customer and their real problem to identify a real solution with market demand
• How to collect and capture quantitative and qualitative data for doing thorough market research 
• How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
• How to create storyboards of key experiences for refining a prototype that can be used for getting measurable feedback on the products’ value innovation and business model

Please bring a laptop for a couple exercises or be okay with working in teams of two.